Friday, 2 July 2010

iPerfumer - free download from Apple App Store to help you choose your perfect perfume

I've had a few emails recently asking me to test and review iPhone or iPad applications, but as I haven't got either of those, I'm afraid I can't help you there. (Although if anybody wants to send me one to review, you know where I am !!)

Today's offering, though, has the huge bonus of being a FREE application that you can download from the Apple App Store, so I'll share the press release with you and all you gadget-freaks can go and test it on my behalf !


Finding your perfect fragrance just got easier

Givaudan, the industry-leading perfumery house, has created a unique tool to help individuals select their perfect fragrance. Now available for free download from Apple App Store, iPerfumer is the first mobile perfume recommendation tool and is set to revolutionise fragrance buying.

Offering individuals tailored advice on which perfumes to try, iPerfumer removes the confusion that often surrounds choosing perfume. Revolutionary in its approach, iPerfumer is a personal fragrance consultant in your pocket. It provides fragrance recommendations to help make informed choices, either for yourself, or when buying gifts for others.

Busy modern lifestyles and a need to bargain hunt have led to a rise in internet sales of perfume. Great for finding bargains, the internet removes traditional fragrance sampling from the purchasing experience. At the same time mobile phones have become a significant part of our lives and are no longer simply used as communication tools - instead they have become hand-held media centres and information devices. Sid Shah, Givaudan Head of Internet Technology and Innovation, connected market and technological developments with an individual need for guidance when buying perfume. “This is especially important when perfumes are bought without the opportunity to smell them and may be a way to connect with younger individuals.”

The iPerfumer App gives people the opportunity to learn about fragrance and buy in an informed way. After a personal profile is created in iPerfumer, it can be used to view favourites or to shortlist fragrances best-suited to the user’s individual character. Multiple profiles can be created – allowing individuals to create one for friends and family, to help with gift-giving, as well as for themselves. The “Top Rated” function allows iPerfumer users to see which fragrances have been most highly rated by the iPerfumer community, in effect harnessing peer recommendation.

Information from Miriad® 2.0, winner of this year’s FiFi® Technological Breakthrough of the Year for Fragrance Creation & Formulation, is the foundation of the database of over 4000 prestige perfumes currently included in iPerfumer. Maurizio Volpi, Marketing Director at Givaudan Fragrances explains “Many people are daunted when choosing fragrance and either walk away or buy the same perfume every time because it is a safe choice. Our research shows that young people particularly are not becoming fragrance buyers, but they love technology. iPerfumer is a means of sharing our professional understanding of fragrance with consumers and is a meaningful step towards engaging a new generation of perfume enthusiasts.”


Having recently sniffed about twenty different fragrances in a quest to find something Mike might like, this actually sounds like a really good idea to me when trying to buy perfume or aftershave for a loved one.

1 comment:

  1. Thanks for the post, Cheryl, and for your feedback. To stay up to date check out our Facebook page. There’s a video from the launch event too


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