Saturday, 27 November 2010

Mums can help shape products and services and earn some great rewards


Mum and MumPanel founder, Lynne Barcoe, is calling all mums and mums to be across the UK to help influence the products and services we see on our supermarket shelves, high street and online stores.

MumPanel, the specialist mum marketing consultancy, is looking for honest and real views and opinions from mums up and down the country. In return, those who become ‘mumpanelists’ can receive rewards such as high street vouchers, product samples and the opportunity to work with some great brands.

The consultancy is run by a dedicated team of marketing mums and has thousands of mumpanelists already joined up. It provides brands across the UK with mum insight, opinion and marketing solutions, helping them to develop and deliver better products, services and marketing strategies.

Lynne Barcoe said: “As a mum, how many times have you purchased a certain product or service only to find it’s not quite up to scratch? For example, a product could be too sweet, have too much packaging or be too difficult to assemble. Mums are the gatekeepers of the family finances and the main decision makers on family purchases so it’s in the interest of brands to listen to their opinions and involve mums in development and communications. Mumpanelists have already helped to shape products from Organix, Soreen and Woolworths.co.uk.”



She went on to say: “Mums who sign up to MumPanel will be invited to participate in activities like surveys, consumer panels, community activities, and product testing. In return for their time and efforts we provide some great rewards so it’s an all round win win situation.”

MumPanelist and mum of two Kirsty Hunt, from Wilmslow in Cheshire, said: “It’s great to know that I can influence the products and services that directly affect my family. The incentives are attractive too. Last week I held a product review for eight friends at home and in return we all had a great night and received high street vouchers for our views and time. It was good fun, empowering and rewarding.”

Those interested in becoming Mumpanelists can sign up at: http://www.mumpanel.co.uk/


About MumPanel
 MumPanel is a specialist-marketing consultancy, connecting mums with the nation’s brands. By working with thousands of mums across the UK, MumPanel provides valuable mum insights and marketing strategy and solutions that help brands shape their products, services and consumer engagement strategy.

The consultancy was set up in 2009 by mum of one and professional marketing consultant Lynne Barcoe. Lynne has over ten years’ marketing experience in FMCG, retail, healthcare and the utility sectors.

The Cheshire-based agency counts brands such as Organix, McCann Erickson, Dialogue 141, Woolworths.co.uk and Vifor Pharma as customers.

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