One comment I would make before getting anywhere near testing is that they should make the word "hair" on the label much more obvious because I almost slapped it all over my face before realising it was actually a masque for my hair ! Secondly, why did they choose the word "masque" instead of "mask" ? It just sounds silly and pretentious to me ! But on to the contents of the tube.
Despite these two negative first impressions, I actually really like the product itself. The thick creamy texture and the delicate, natural scent made me feel throughly pampered as I smoothed it into my hair.
As they explain on the my pure website, [A'kin] is a very environmentally-friendly and ethical company : "[A'kin] natural hair care consists of 7 shampoos, 4 conditioners and 2 styling/treatment products. [...] They are made from the finest ingredients, chosen for their purity and skin friendly compatibility. [A'kin] hair care is formulated free from sulfates, ethoxylates, parabens, propylene glycol, petrochemical cleansers, silicones, phthalates, mineral oils, DEA and artificial colours. All [A'kin] products are vegan and use certified organic ingredients where possible, they have been formulated without animal ingredients or animal testing. [A'kin] products are certified vegan by the Australian Vegan Society. They are also halal certified." That already makes me feel good about the products before I even try them.
I also love the ingredients - pure Australian jojoba and certified organic avocado oils, ginkgo and white tea, vitamins E & B5, rice amino acids and wheat protein - that sound almost good enough to eat !
After shampooing my hair and squeezing out the excess water, I smoothed the masque through my hair and left it on as I shaved my legs and used a body scrub, so probably for about ten minutes in total. As soon as I rinsed it out, I could feel that my hair felt shiny, tangle-free and smooth. Unlike some other conditioners and intensive treatments, this sensation continued after my hair was dry. I really could feel the difference right from the first use and my hair didn't feel as dry or coarse as usual. I also loved the fact that my hair didn't feel at all weighted-down or coated in product residue, as sometimes happens with intensive conditioning treatments.
The masque has won numerous beauty awards, including WINNER Best Specialist Hair Care, LifeScape Natural Beauty Awards 2008; FINALIST Best Hair Treatment, CEW Awards 2008; and WINNER Beauty Bible Beauty Steals Awards 2009, and I can totally understand why. At £7.49 for a 150ml tube, it's not cheap but it really does work so if your hair needs some serious TLC, it's worth it. I also found that I used less than my very thick hair usually needs with other similar products so the tube should last for quite a while.
star rating : 5/5
RRP : £7.49 for 150ml
for more information : http://www.mypure.co.uk/akin-hair-care-b2/ginkgo-jojoba-intensive-moisture-hair-masque-p236
Other reviews you might be interested in :
[A'kin] Jojoba & Lavender Conditioner
[A'kin] Pure Rose Hydrating Facial Mist
Lovea's Moroccan Argan Brilliance Shine Shampoo
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