Club Penguin is celebrating
Earth Month this year with the launch of new activities allowing players
to learn through role play about endangered species and declining
habitats. These in-world activities align with the real-world
environmental efforts Club Penguin supports – allowing kids to impact
social change through play.
From now – April 25th players
can dress up as endangered species such as Rockhopper Penguins, Andean Cats,
African Painted Dogs
and Snow Leopards and learn through role play in the Earth Month themed
environments in game. Players can also decorate their igloo to create
the perfect natural habitat
for these animals and further extend their role play experience.
“Earth month is the perfect time to educate our players through original game play about the
animals and environments they are helping to protect in the real world,”
said Lane Merrifield, one of Club Penguin’s co-founders and executive
vice president of Disney Online Studios. “Kids care about the planet
and Club
Penguin makes it easy for them to drive meaningful change.”
As part of Club Penguin’s Coins for Change
program, an annual in-world event where the company matches the virtual
coins players donate to real world causes - players voted to give 37%
of a $2M donation to support environment and
conservation projects including: the
Wetlands in China, Coral Reefs in the South East Asian waters, Penguin
nesting sites in Argentina & Africa and ongoing educational programs
that protect endangered animals living in community
members’ environments around the world. These specific causes inspired
the in-world game play featured on the site during Earth Month.
To find out more about Club Penguin’s earth month initiatives watch this video:
http://bit.ly/HUloQp
To learn more visit
http://www.clubpenguin.com/global-citizenship/
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