Tuesday, 17 April 2012

The new ‘Reward Club’ card from Beefeater Grill



Whitbread PLC, the UK’s largest hotel and restaurant company, has announced the launch of a new points centred loyalty scheme, ‘The Reward Club’ across all of its 130 Beefeater Grill sites from March 2012.  
 
The new loyalty card format will encourage an increased frequency of visits to Beefeater Grill restaurants and it will help Whitbread PLC build a personalised communication platform with loyal guests.
 
When using the new ‘Reward Club’ card customers will be able to claim five points for every £1 they spend on food and drink. Once guests have collected 500 points, they will be able to exchange the points online either for money off vouchers or special food and drink vouchers to be redeemed in Beefeater Grill restaurants.
 
Customers can pick up their loyalty cards from any Beefeater Grill restaurant nationwide from 27th March, which they can then activate online or over the phone.
 
Amanda Barnett, Marketing Manager for Beefeater Grill said; “We are really excited for the launch of ‘The Reward Club’ card at Beefeater Grill which we see as a really innovative concept for the eating out industry. As well as offering our customers vouchers which they can redeem in our restaurants we will also be giving them exclusive, personal offers which they can claim throughout the year including on their birthday!”

 
For further information visit www.beefeatergrill.co.uk/rewardclub 


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13 comments:

  1. Rainie Bish17 April 2012 at 11:20

    Im a fan of loyalty cards although they dont make me buy more or eat out more but I do collect the points whenever I can. I try to save them up and buy treats for the family as I see them as free. Often you also receive money of vouchers which can come in handy. Thanks for posting.

    ReplyDelete
  2. helmarkxx17 April 2012 at 12:53

    love loyalty cards just need a beefeater where i live! :(

    ReplyDelete
  3. Unknown17 April 2012 at 13:07

    this is great news! my family were pretty annoyed when they stopped doing the 'family' card.... so this will be great! we tend to dine out together about 5 times a year for various birthdays, and our local beefeater is one of our faves!

    nice post :) x

    ReplyDelete
  4. Anonymous23 May 2012 at 09:05

    my family are frequent visitors to the beefeater grill in scunthorpe (anchor)and have now joined the reward club ,on our last visit we were given a request to fill out a survey to be given a free bottle of wine on our next visit but trying to get on to the site "beefeatergrillfeedback.co.uk" is impossible because it is never available,many people have tried to get on the site without success !! can you help ?.

    ReplyDelete
    Replies
    1. Cheryl Pasquier23 May 2012 at 09:24

      Well, I can ask the PR people involved with Beefeater but you didn't leave a way of contacting you !

      Delete
    2. Anonymous15 August 2012 at 15:10

      Have been trying for two days to access beefeatergrillfeedback.co/uk

      No Success

      Delete
  5. Anonymous23 May 2012 at 11:44

    please reply by email, shirleyainslie@yahoo.co.uk thankyou

    ReplyDelete
    Replies
    1. Cheryl Pasquier23 May 2012 at 12:04

      OK, I'll ask them to look into it and get back to you :)

      Delete
    2. Cheryl Pasquier23 May 2012 at 18:55

      They've emailed you, but for everyone else, here's the reply :


      Many thanks for alerting us to the difficulties you experienced when trying to access our Beefeater Feedback website. On investigation it appears that the company that supports our customer feedback websites was having some technical difficulties, which caused the website to be taken down temporarily. We would like to reassure you that these issues have all now been resolved and the site is back up and running and you should be able to complete your feedback survey. We apologise for any inconvenience caused, and thank you once again for bringing this to our attention.

      Delete
    3. Anonymous4 November 2012 at 10:59

      go to beefeatergrillfeedbak.co.uk
      scroll to 2nd down. ENTERUK SURVEYS AND FREE BT WINE clickuksurveys.co.uk
      scroll down to Ist free bottle wine click and survey should come up. good luck. christine

      Delete
  6. Anonymous31 July 2012 at 18:46

    HAVE TRIED TO GET ON beefeatergrillfeedback.co.uk TODAY 31/07/12 WITH NO JOY SO PROBLEMS HAVE NOT BEEN SOLVED

    ReplyDelete
  7. Paul26 August 2012 at 16:35

    26/08/12 14.34 pm
    I have been trying to access your beefeatergrillfeedback.co.uk for over 45 minutes, with no success, so its a big no to you who said that the site is back open, its just impossible to get any where with it so there is a lot more work to be done to sort it out

    ReplyDelete
  8. Cheryl Pasquier26 August 2012 at 17:22

    It's not mine !! I've emailed the PR person, she tested it and said everything was working fine for her, not much else I can do I'm afraid :-/

    ReplyDelete