Sensitive Pro-Relief toothpaste, relieves the pain of sensitive teeth fast. Yeah, yeah, heard it all before ! Yeah, but this is "new". Yeah, yeah, they all say that ! But when those lovely people at Bzz Agent asked me to test this new Colgate toothpaste and tell people all about it, I still thought I'd give it a go. After all, they want me to be honest and give my opinion good or bad, so that fits in nicely with this blog. And you'd be amazed at how much toothpaste a family of five gets through in a week, so free toothpaste has to be a good thing !
Well, the first thing I didn't like was - I couldn't get the end off the tube !! I don't mean the screw-cap lid, I mean the bit of plastic sealing the tube the first time you open it ! I tried pulling it and twisting it with my fingers, I tried biting off the top with my teeth (probably not a good idea if you already have sensitive teeth), I looked around in vain for a pair of scissors in the bathroom - then I gave up completely because otherwise the girls would have ended up being late at school ! In the end, 8-year-old Sophie - after having a good laugh at me not being able to get into the toothpaste ! - solved the problem that evening by pulling it off with her teeth - but it wasn't easy !
Having finally managed to get into it, I proceeded to brush my teeth. It was nice minty toothpaste, no more no less - but then again I very rarely suffer with sensitive teeth. It left my mouth feeling tingly and fresh and my teeth felt nice and smooth and polished, just as you'd expect after a good bit of toothbrushing.
Sophie does tend to suffer more with tooth sensitivity - or at least she says she does, since seeing adverts on TV for various sensitive teeth toothpaste brands. I gave her a couple of the cute little sample tubes so she now uses that and feels very grown up and important. I asked her if her teeth felt better and she said yes, but I don't know how reliable that it, it could just be the placebo effect ! And even when she did say her teeth were hurting, it was never enough to actually stop her eating ice poles or drinking orange juice straight from the fridge !
The science behind this new toothpaste does sound impressive : "What causes sensitivity? As gums recede, parts of your teeth that aren't protected by enamel become uncovered. This leads to exposed dentine with thousands of microscopic pathways leading to the tooth's nerve centre. When teeth come in contact with air or something cold, hot or sweet, sensations are carried through these channels straight to the nerves — ouch! Lucky for you, new Colgate Sensitive Pro-Relief doesn't just address the symptoms by numbing the pain like most sensitive toothpastes. It treats the cause with Pro-Argin technology. Combining arginine, an amino acid naturally found in saliva, with calcium carbonate, the Pro-Argin technology binds to the dentine surface to form a layer on the surface and in the pathways to plug and seal them."
What is really good is that, as well as building a long-lasting protective barrier against sensitivity (when used regularly to brush teeth), it can be used to provide instant relief from tooth sensitivity when directly applied to the sensitive tooth with your fingertip and gently massaged for one minute. Which means you need never give up on eating that choc ice due to painful teeth, just rub in it to your teeth for a minute and get back to finish it off free of pain before it melts ! If you do suffer from sensitive teeth, I'd say it's definitely got to be worth a go !
star rating : 4/5
Available from high street chemists and major supermarkets
RRP : 75ml tube £3.49 and 35ml tube £1.79
For more info : colgatesensitiveprorelief.co.uk — visit the site for more info including interactive guides and video demonstrations