I wanted to share the news of this fun and informative charity campaign. I love the fact that it focuses on the younger generation as, as a parent of two kids in this age group, I know it's not one of the things I've focused on when talking to my daughters. This should make it easier to get the message out there !
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BerryWorld have partnered with
CoppaFeel! for Breast Cancer Awareness Month (BCAM) this October to launch a limited-edition BOOBERRIES™ blueberry pack, where 10p per pack goes to support CoppaFeel! CoppaFeel! is the UK’s only youth focused breast cancer awareness charity, and they’re on a mission to get every 18-24 year old checking their chest.
1 in 7 women in the UK develop breast cancer during their lifetime. In the UK there are around 56,400 women and 390 men diagnosed with breast cancer each year.
If breast cancer is diagnosed early, it can be treated successfully. That is why we want to tell you about breast cancer, and encourage you to check your chest every month.
BerryWorld Group’s Marketing and Communications Director, Charlotte Knowles first came across CoppaFeel! back in Summer 2023; initial enquiries quickly turned into exciting concept conversations and in 2024, a partnership was signed ready for BCAM.
The bold, winter marketing campaign has been brought to life in-house through the creation of a limited-edition BOOBERRIES™ pack; the packaging is 100% recyclable using FSC accredited paper and had been successfully trialled over the summer.
Exclusively available at Ocado Retail, the delicious BOOBERRIES™ limited-edition blueberry packs will be stocked throughout October and November.
BerryWorld and Ocado will donate a total of 10p per pack to support CoppaFeel!’s mission to ensure all breast cancers in young people are diagnosed early and accurately. A broader digital, print and out-of-home advertising campaign encouraging shoppers to “Check Out Your BOOBERRIES™” will also help bring the message to life over the next two months. Whilst the BerryWorld and Ocado Retail teams will be hosting internal ‘Brek & Check’ sessions to introduce the partnership to employees and educate their teams on the importance of self-checking, all whilst enjoying a healthy, blueberry-themed breakfast.
Charlotte Knowles, Marketing & Communications Director at BerryWorld said: "We're thrilled to team up with CoppaFeel! this October. BerryWorld BOOBERRIES™ and CoppaFeel!'s mission go hand in hand. This bold and bright campaign with Ocado Retail has given us the opportunity to use our brand for good, raising awareness of self-checking and breast cancer more widely. Together with CoppaFeel! we’re bursting with berry goodness®, all whilst bringing a splash of colour and British humour to UK shoppers."
Amber Hodge, Head of Partnerships at CoppaFeel! continued: "We're so grateful to be supported by BerryWorld this Breast Cancer Awareness Month, with their delicious BOOBERRIES™! Not only does BerryWorld's campaign raise vital awareness of our chest checking message, but the funds raised from each blueberry pack mean that we can reach even more young people to educate, encourage and empower them to check their chest monthly - which we know can save lives."
Martha Springham, Produce Trading Manager for Ocado Retail said that: “We are delighted to have partnered with BerryWorld and CoppaFeel! to raise awareness of breast cancer among the youngest generations. The paper topped limited edition BOOBERRIES™ pack, available at Ocado Retail, not only supports CoppaFeel!’s mission with an on-pack donation but is also a kinder packaging solution to the planet, with a 100% recyclable punnet which maximises fruit quality and product protection, whilst maintaining a low carbon footprint.”
Meet the BerryWorld team who’ve ‘gone pink’ for BCAM at Fruit Attraction, Hall 9, Stand 9F04
