Monday, 24 January 2011

Rice Dream seeks children with dairy or lactose intolerance to be part of exclusive panel


Do you have children who are dairy or lactose intolerant? Do they feel like there’s nothing out there that’s both delicious and meets their needs?


To celebrate the start of Food Allergy & Intolerance Week (24 – 30 January), Rice Dream, the delicious, easy-to-digest alternative to dairy and soya milk, has launched a nationwide search for children who are dairy or lactose intolerant to be part of the new and exclusive Rice Dream Children’s Panel. Now they can be part of an online community designed to show them they’re not alone when dealing with dietary issues.

Food intolerance is a common condition. Allergy UK estimates that up to 45% of people in the UK suffer from food intolerance, including migraines, skin rashes and problems with the gut. This can often leave them feeling alienated at lunchtimes or parties, unable to eat the same foods as their friends.


The Rice Dream Children’s Panel is set to tackle this by inviting children to develop delicious lactose and dairy free recipes that will be featured on the Rice Dream website, aiming to inspire mums and affected children alike.



Enthusiastic children aged 10 or over are invited to put their names forward for a chance to sit on the panel. They’ll also represent their home town and win the perfect solution for all breakfast needs: a healthy hamper of delicious goodies along with six months of Rice Dream products completely free. In addition, they will receive an all-expenses paid day trip to central London to take part in a photography session and enjoy FREE entry to over 55 top attractions with a London Pass (terms & conditions apply).



To be eligible, applicants must be aged 10 or over. All they need to do is send a recipe and picture of their favourite dairy-free recipe, along with 20 words on why they would like to be part of the Rice Dream Children’s Panel to ricedream@wildcard.co.uk.



Rice Dream is made from the finest Italian rice and is naturally lactose-free. Plus it contains no artificial additives of any kind and is 100% natural, so there’s no reason why lactose intolerant children can’t eat or drink as healthily, and deliciously, as all their friends.



The competition closes on 14th February 2011 and entries will be judged by nutritionist Fiona Hunter as well as experts from Allergy UK and Rice Dream.


About Rice Dream & the competition


Rice Dream is available in six flavours: Original Organic, Calcium enriched with Vitamins, Chocolate enriched with Vitamins, Vanilla Organic, Hazelnut - Almond, Calcium enriched with vitamins chilled.

Rice Dream is available in Waitrose, Morrisons, Asda, JS, Tesco & independent health food stores

One 200ml glass of Rice Dream + Calcium provides 30% of the daily recommended allowance, which is as much as full-fat milk

Rice Dream is made from rice, which is a hypoallergenic food so, unlike soya, it’s highly unlikely to cause an allergic reaction. Easy to digest Rice Dream is soft on sensitive stomachs, without the adverse digestive effects that cow’s milk or soya can sometimes have

The winners will work with Rice Dream to develop two recipes each over the course of six months. The recipes will then sit on the Rice Dream website at www.ricedream.co.uk

Rice Dream will pay for transport for one adult and one child to attend the photocall in London on a date agreed by Rice Dream, along with a one day adult London Pass (RRP: £43) and a one day children’s London Pass (RRP: £28), which provides cash free entry to a choice of over 55 London tourist attractions. For more information visit http://www.londonpass.com/

The prize package also includes a healthy hamper of goodies, containing six months of Rice Dream products and a premium bowl and mug for the perfect breakfast

About Allergy & Intolerance Week

Food Allergy & Intolerance Week is in its 10th year and continues to raise awareness of food allergies and intolerances from the mild to the extreme; nut allergies, gluten intolerance and lactose intolerance, as well as other, less well-known allergies

Rice Dream, the dairy-free alternative to milk, is raising awareness of allergies, food intolerance and chemical sensitivity by sponsoring Allergy UK’s Food Allergy & Intolerance Week

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