When a press release landed in my inbox recently for ethical breastfeeding clothing brand The Bshirt and their award-winning ‘Lift The Flap’ tops, I felt all nostalgic. I absolutely respect every mum's choice to breast or bottle feed their baby, but I have to say, those precious moments of absolute intimacy and special bonding with a newborn (and not-so-newborn, as I kept going for well over a year each time) remain some of my favourite memories of each of the Madhouse kids. That said, breastfeeding in public is always tricky, which is why The Bshirt looks so fantastic - the perfect combination of funky and functional.
The Bshirt is delighted to announce the launch of their award-winning ‘Lift The Flap’ tops on innovative shopping destination site for mums, NINERY. The online portal dedicated to providing mums and mums-to-be with must have clothing and accessories is a hub of ideas and inspiration. Brimming with unique fashion forward finds, The Bshirt joins leading brands and will be available from April 2018.
Stylish and empowering, The Bshirt can be worn on its own or as a vest top under clothes, to help make breastfeeding even more fashionable. Co-founded by two Devon based mumpreneurs, the Bshirt ‘Lift the Flap’ range of breastfeeding tops are all made from organic cotton, feeling super soft and easy to wear.
Co-founders Lisa and Philippa commented ahead of the launch: “We are huge fans of NINERY and are thrilled about the first Bshirt collection launching on the site this spring. The Bshirt is so much more than just a top, helping new mums to breastfeed with confidence by empowering women to breastfeed wearing their favourite fashions. The launch is an exciting step for us to be able share our breastfeed with confidence message with even more mums.”
NINERY founder, Penny Harrison said: "I am so thrilled that our customers can now find the Bshirt collection for sale at NINERY. I've been keen to work with Philippa and Lisa right from the beginning as their brilliant Lift the Flap top is exactly the kind of product I had in mind when creating the concept of my marketplace site.”
Penny continued: “I am passionate about bringing together lots of independent, stylish brands for mums and mums-to-be all at one contemporary shopping site, so women don't have to spend hours trawling online. I hope that as many mums as possible can discover exciting breastfeeding fashion options at NINERY and we're really proud that the Bshirt is joining us on our journey."
A social venture launched in March 2017, Bshirt co-founders Lisa and Philippa are passionate about improving breastfeeding rates in the UK and enabling women to breastfeed confidently for as long as they wish. The UK currently has some of the worst breastfeeding rates in the world and both the NHS and Unicef list embarrassment at feeding in public as a major barrier to breastfeeding.
The Bshirt has seen amazing results from customer surveys, with 83% of saying they feel more confident feeding in front of others while wearing their Bshirts. The team is also thrilled to have just been announced as a Gold winner in the MadeForMums Awards 2018, within the Breastfeeding accessory category.
Browse the full range available and find your perfect outfit pairings for any occasion this season,ninerystore.com. To find out more information on The Bshirt and wider collection, visit www.thebshirt.co.uk.
Bshirt, Lift the Flap, £25.39 (Two for £41.39) including delivery
Available in sizes 8 – 18
Colours - white/ black/ grey/ navy / plum
I am delighted to have a Bshirt to give away to one lucky Madhouse Family Reviews reader. (I'll send the winner's email over to the company to arrange size/colour choices.) Fill in your entries via the rafflecopter widget below.
UK only. Closing date : 28/4/18
T & C's : Entries close at midnight on the closing date. Winners will be selected with a random number generator and announced on facebook and in the giveaway post subject line. Please note, you will be contacted by email and/or twitter and if I haven't heard from you after 28 days, I'll have to pick another winner. Prizes will be sent out by the companies or their PR directly to winners. Madhouse Family Reviews cannot be held responsible for any prizes that go astray. Any personal data given as part of the competition entry is used for this purpose only and will not be shared with third parties, with the exception of the winners’ information. The winners' personal contact information will be passed on to the PR / Brand responsible and used only for delivery of their prize.
You may also like to enter my other giveaways :
Friend who is breastfeeding her baby. Enabling her to continue breastfeeding by gifting her appropriate comfortable clothing would be :- An act of Kindness.
ReplyDeleteRachel Craig
i would give this to my friend with a young baby x
ReplyDeleteGorgeous new baby in the family. This would be for her mum.
ReplyDeleteperfect for my niece
ReplyDeleteIt would be for either my daughter or my sons partner as they are both going to have babies...2 weeks apart
ReplyDeleteMy friend.
ReplyDeleteI would give this to my niece who's just had a baby.
ReplyDeleteMy daughter is expecting her first baby and this would be a perfect gift for her.
ReplyDeleteI'd give this to my stepdaughter who is breastfeeding her 6 month old son
ReplyDeleteI would give it to my friend who is having a baby
ReplyDeleteid give this to my sister in law :)
ReplyDeleteI would give this to my niece who is having her first baby soon
ReplyDeleteI would love to win this for my best friend, who was 'expecting' her first baby 10 days ago!! (He's not made an appearance yet though!)
ReplyDeletePerfect for my niece, thank you
ReplyDeleteI don't have a baby but would love to win this prize to donate to charity, to go to Romania.
ReplyDeleteI would love to keep this for myself! Baby isn't here yet but we'll (hopefully) be breastfeeding when they arrive x
ReplyDeleteWould love to win for my daughter who is currently expecting her first child.
ReplyDeletemy wife is due any time now
ReplyDeletemy bff who is breastfeeding her son Jake
ReplyDeleteFor my sister in law due in September
ReplyDeletei would use it for my first due in July
ReplyDeleteI have entered for my niece whose first baby is due next week @jackiehowell69
ReplyDeleteI'd love it for me, please- for baby No 2. Would be nice to flash a bit less when bfing: I relied heavily on large light scarves first time round!
ReplyDeleteI would keep it for myself. My baby is 4 weeks old
ReplyDeleteI'd love it for me please - baby Oscar is 12 weeks old :)
ReplyDeleteMy daughter is expecting twins so it would be for her
ReplyDeleteI would keep this for myself
ReplyDeleteI would keep it for myself!
ReplyDeleteI'd give it to my wifey
ReplyDeleteWould be great for my best friend.
ReplyDeleteI owuld give it to my daughter as she is expecting a baby soon
ReplyDeleteMy friend @leabana1
ReplyDeleteLooks very handy!
ReplyDeleteOur baby is 6 months old, planning on breast-feeding for quite a while yet :)
ReplyDeleteOh yes please! It's so hard to find something fashionable that is feeding friendly! My little boy is just coming up to 10 months and I'm so proud to have made it this far with breastfeeding after a difficult start.
ReplyDeleteIt looks great, I would love it :)
ReplyDeletemy girlfriend sarah
ReplyDeleteMyself! My little girl is 22 months!
ReplyDeleteI would keep it as I'm still bf my little girl who is 5 months.
ReplyDeleteIt would be for myself - wee boy is due shortly.
ReplyDeleteI'd love this for myself as I'm expecting and fully intend on breast feeding
ReplyDeleteI'd give to to my friend who has just had a gorgeous baby boy!
ReplyDeleteI would keep for myself due in a few months
ReplyDeleteFor my sister who's hoping to breastfeed.
ReplyDeleteI'd love this, my baby boy is 4 months old tomorrow #goestooquick
ReplyDeletefor my daughter x
ReplyDeleteI will use if for myself. My baby is 11 months
ReplyDeleteKat
it would be perfect for my sister in law
ReplyDeleteI would give this to my nephew's fiancé as they are expecting their first baby :)
ReplyDeleteWhat a fab idea! Would love to win this for my lovely sister-in-law who has just given birth to baby Katie 2 days ago x
ReplyDeleteI'd love this for myself! Baby number 4 due any day now :)
ReplyDeleteI'm expecting baby number 1. Plan on breast feeding
ReplyDeleteThis would be perfect for my daughter in law who is expecting her second child in November and will be breastfeeding.
ReplyDeletePerfect for my cousin x
ReplyDeleteThis would be for me as i'm expecting baby number 3 after finally finding the love of my life at the tender age of 39. I breast feed my two daughters & it was an incredible privilege!
ReplyDelete!♡Here's hoping your winner is me & ♡Thanks for the opportunity♡
Perfect for my Sister in law!
ReplyDeleteMy lovely friend Jo is booked in for a csection on Friday! This would be brilliant for her!
ReplyDeleteWe are trying for our second child at the end of this year, so I would save it for myself
ReplyDeleteI would give this to a friend who has just had a baby.
ReplyDeleteCurrently breastfeeding my 8th baby! And would find this ideal,as I always say no more and end up getting rid of pregnancy and maternity stuff. Such a practice and stylish top!
ReplyDeleteI'd give it tomy expectant best friend
ReplyDeletePerfect for my expectant best friend x
ReplyDelete