I love sitting down to watch all the Christmas adverts over the festive period and, out of all of them, I think Sainsbury's have the best overall message : Christmas is for sharing.
There may have been other adverts in the series before this one, but the first Sainsbury's ad with this message at the end that I remember was the 2014 one featuring the World War 1 football match between the trenches.
Last year's offering, Mog's Christmas Calamity, was another masterpiece because it made you smile all the way through then get a lump in your throat at the end when everyone comes together to help save their neighbours' Christmas.
This year's advert isn't so emotionally charged but it does still make me smile because I recognise myself, charging about all over the place multitasking and needing a dozen clones of myself to get everything done ! In the advert, the hard-working and devoted Dad, Dave, realises that the greatest gift he can give people this Christmas is his time and makes some mini-me's, including a gingerbread version.
I was delighted to see that Sainsbury's have brought the Christmas magic off the screens and into your trolley, creating a cute Gingerbread Dave biscuit. They're bound to delight your kids and even better news is that they retail for £1, including a 50p donation to the Great Ormond Street Hospital charity.
That's not the only way that you can become part of Dave's world though. Sainsbury's have also created a tie in stop motion animation kit, allowing you to make films featuring your own stories and characters this Christmas.
You just need to download the Sainsbury's Story Studio app from Apple Store or GooglePlay, then use your phone to create your masterpiece. If you don't think you're up to sitting in the director's chair, have a look at how simple it is.
Downloading the app is free and you can pick up the animation kit, including everything you need, instore and at Sainsbury's online for £5, including a £2 donation to the Great Ormond Street Hospital charity.
#ChristmasIsForSharing so help share the love and the fun this Christmas by supporting such a worthwhile cause.
Disclosure : I received a shopping voucher as a thank you for sharing this post. As #ChristmasIsForSharing, I've decided I'll be buying some more Gingerbread Daves and also some extras to add to the food collection point.