As a beauty blogger for My Pure, I've already reviewed several products from Lovea so I came to this hair mask with high expectations. The blurb on the website says : "Lovea organic certified Tahitian Monoi moisturising hair mask is ideal for repairing hair damaged by the sun, wind and chemical treatments. LOVEA extends its Monoi know-how and expertise to offer a new range of organic certified Tahitian Monoi hair care that combines organic certified formulas, smooth textures and a genuine, 100% natural Monoi scent with a very affordable price."
The Monoi-scent is what really attracted me to this hair mask in particular - the blend of Tiaré flowers and coconut oil give a delicious, exotic fragrnce that always reminds me of summer. I was therefore slightly disappointed that the fragrance was so delicate and unpronounced. If it hadn't said Monoi on the label, I wouldn't actually have recognised the fragrance at all. It's not unpleasant but is a bit non-descript and bland.
In terms of efficiency, it reminded me more of an intensive conditioner than a mask. Although my hair was easy to brush and slightly sleeker after using it, it didn't feel totally nourished as I would expect after a really rich mask. I have just noticed on the My Pure website that this mask can also be used as a leave-in conditioner too, so I will give that a try next time.
For the price, its not bad and I love the natural ingredients promise that extends to all My Pure products.
star rating : 4/5
RRP : £7.99
for more information : http://www.mypure.co.uk/lovea-bio-b136/tahitian-monoi-moisturising-hair-mask-p1154
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