Friday 16 April 2010

EcoKid Organics for Kids - Daily Tonic Leave-in Conditioner

I've said it before but the best thing about having a reviews blog is the opportunity for testing and finding out about new brands that would otherwise stay off the radar and go unnoticed. I've just been sent a Daily Tonic Leave-in Conditioner from a great new hair care range for children which has just launched in the UK and that I admit I'd never heard of. Eco.kid is a new line of eco-friendly, organic hair care products from Australia , specifically designed for children. Love it already !

I loved it even more when I checked out their website and their ethics. "Eco.kid is ecologically responsible and kid friendly. It is an everyday range (for healthy living) specifically designed for helping to prevent and treat the hair, scalp and skin issues that affect kids. Eco.kid uses certified natural and organic, paraben free, sulphate free, synthetic free, readily biodegradable ingredients. No artificial preservative, fragrance or colouring."

The organic, natural haircare range, which includes shampoo, conditioner and the leave-in conditioner spray that I tested, is specifically designed to help prevent kiddie hair and scalp problems, including cradle cap, dry scalp, split ends and tangles, and even head lice. They explain, "A child’s skin and scalp produces almost six times less oil on a daily basis than an adult’s and can be sensitive to synthetic perfumes, colours, preservatives, heavy film-forming conditioners and aggressive surfactants. Eco.kid is an organic, healthier, biologically friendlier and more effective product range formulated exclusively for the hair, scalp and skin of children aged 3 to 12 years old and so is able to help prevent common problems faced by this age group. Eco.kid... prevention is better than cure.™"

I love the exotic-sounding and "distinctly Australian" (as they say) ingredients that echo some of the grown-up Australian skin and hair care products I've tried and loved myself. Key ingredients include pure Australian essential oils and plant and flower derived ingredients, Tea Tree oil, Aniseed oil, Sandalwood oil and Citrus peel extract. I'd never thought about why the Aussies are so good at creating natural but effective beauty products, but the eco.kid website explains, "The harsh beauty of the Australian climate has evolved our flora into a powerhouse of phyto-resources. Eco.kid key flower and plant ingredients include wild harvested Kakadu Plum, the world’s richest natural fruit source of vitamin C and essential oils of Australian Eucalyptus, Australian Nerolina, Australian Lemon-scented Myrtle, Australian Lemon-scented Tea Tree, Australian Aniseed Myrtle, Australian Blue Cypress and Australian Sandalwood—all of which have well known benefits and possess varying anti-bacterial, anti-viral and anti-inflammatory properties."

OK, I'm totally convinced by the theory but what is it actually like ? First of all, the bottle is ingenious. It comes in a handy spray-pump bottle. The first thing I tried to do was pull off the little white plastic clip that blocks the trigger ... in vain ! Unlike any other pump dispenser I've tried, the little trigger-block doesn't come off - you just twist it round, then twist it back when you've finished. That means that little fingers can't "accidentally" spray it all over the bathroom or in the dog's eyes when you're not looking. Genius !

The product itself is really light and smells fresh and citrussy. It's not at all greasy or sticky and reminded me of the detangling spray that I often use on the Sophie and Juliette's hair. I didn't actually realise until I read the bottle that it had anti-headlice properties, so that's proof that it doesn't smell at all unpleasant or astringent, like the eye-watering chemical versions. It's a real three-in-one product : detangler, conditioner and headlice repellent - so it's actually great value for money (and saves the bathroom clutter you'd have with three separate bottles, not to mention reducing your household waste).

I recommend the product, I recommend the ethics ... and I also recommend you read the label because it had me grinning inanely ! "Fish are cool. We love fish, in fact we love all little critters except for ... you guessed it ... nasty little lice ! [..] With pure Australian essential oils this product creates an invisible force field around every hairshaft to seal in moisture and hold down the fluffies, making it tuff for little critters looking for a new home." The list of 'non-ingredients' (no synthetics, no artificial fragrances, ...) ends with "No anchovies" !

I absolutely love it - a huge thumbs up on all counts !

star rating : 5/5

RRP : £12.99 for 500ml.

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