Wednesday 21 April 2010

Pom-Bear’s campaign to encourage kids to take part in team sports

I thought this press release might appeal to any mums of soccer-mad little boys (or girls !) :

Football is the number one sport in schools but nearly a quarter of children do not take part in any organised sport at all. With World Cup fever set to grip the nation this summer with South Africa 2010, what better time to get your children interested in the nation’s favourite game ? Football is a perfect, low-cost, fun game that the whole family can play together.


Pom-Bear is encouraging parents to get their children into football and has teamed up with Football Aid to offer 50 places each at two Pom-Bear Football Academies, both of which will take place in September/October 2010. One will be held at Chelsea FC’s training ground and the other at Blackburn Rover FC’s training ground. On arrival, children will be greeted by Pom-Bear and receive their very own Pom-Bear footie kit containing limited edition shirt, shorts and socks in a drawstring bag. The day will then be kick-started by Football Aid patron and premiership football great Graeme Le Saux, who will give training sessions with official football coaches and Pom-Bear! Training will be followed by a once in a lifetime tour of either Stamford Bridge or Ewood Park and a five-a-side tournament and score against Pom-Bear. All winners will also leave with a certificate confirming they took part in the Pom-Bear Football Academy and were trained by Graeme Le Saux. See promotional packs available from mid May 2010 for full details on how to enter.
There’s also one limited edition Pom-Bear football to be won every 90 minutes between 8am and 8pm, from May 15th - August 31st 2010. Simply text to win, and for every text entry received, Pom-Bear will donate 5p to Football Aid. See promotional packs for details or visit for more information about Pom-Bear Football Academies in association with Football Aid, ‘extra-time’ chances to win Pom-Bear Let’s Play Footie goodies. Plus, your children can join the Pom-Bear club and play the online footie game.

To find out more about Pom-Bear snacks, including the healthier Bakes, you can see my recent review here.


  1. I used to be totally addicted to Pom Bear crisps. This has made me want them all over again!

  2. I won a Pom-Bear football in the comeptition :) They rang me today to confirm and expecting delivery soon!

  3. ive won a football too. Do they just phone?

  4. Glad to see there are some winners :-)

  5. i won a footabll kit for my 7yr old girl and a football with a multi pack crisp pack. its nike sponsored and my daughter loves it even though its a 8-10yr. also bright yellow footy socks...cant even remember entering!! they phoned just to chk the size i wanted too....brilliant competition with a great prize...worth £60!!!!

  6. Brilliant, sounds great for the summer too. :)


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