Whitbread
PLC, the UK’s largest hotel and restaurant company, has announced the
launch of a new points centred loyalty scheme, ‘The Reward Club’ across
all of its 130 Beefeater Grill sites from March 2012.
The
new loyalty card format will encourage an increased frequency of visits
to Beefeater Grill restaurants and it will help Whitbread PLC build a
personalised communication platform with loyal guests.
When
using the new ‘Reward Club’ card customers will be able to claim five
points for every £1 they spend on food and drink. Once guests have
collected 500 points, they will be able to exchange the points online
either for money off vouchers or special food and drink vouchers to be
redeemed in Beefeater Grill restaurants.
Customers can pick up their loyalty cards from any Beefeater Grill restaurant nationwide from 27th March, which they can then activate online or over the phone.
Amanda
Barnett, Marketing Manager for Beefeater Grill said; “We are really
excited for the launch of ‘The Reward Club’ card at Beefeater Grill
which we see as a really innovative concept for the eating out industry.
As well as offering our customers vouchers which they can redeem in our
restaurants we will also be giving them exclusive, personal offers
which they can claim throughout the year including on their birthday!”
For further information visit www.beefeatergrill.co.uk/rewardclub
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Im a fan of loyalty cards although they dont make me buy more or eat out more but I do collect the points whenever I can. I try to save them up and buy treats for the family as I see them as free. Often you also receive money of vouchers which can come in handy. Thanks for posting.
ReplyDeletelove loyalty cards just need a beefeater where i live! :(
ReplyDeletethis is great news! my family were pretty annoyed when they stopped doing the 'family' card.... so this will be great! we tend to dine out together about 5 times a year for various birthdays, and our local beefeater is one of our faves!
ReplyDeletenice post :) x
my family are frequent visitors to the beefeater grill in scunthorpe (anchor)and have now joined the reward club ,on our last visit we were given a request to fill out a survey to be given a free bottle of wine on our next visit but trying to get on to the site "beefeatergrillfeedback.co.uk" is impossible because it is never available,many people have tried to get on the site without success !! can you help ?.
ReplyDeleteWell, I can ask the PR people involved with Beefeater but you didn't leave a way of contacting you !
DeleteHave been trying for two days to access beefeatergrillfeedback.co/uk
DeleteNo Success
please reply by email, shirleyainslie@yahoo.co.uk thankyou
ReplyDeleteOK, I'll ask them to look into it and get back to you :)
DeleteThey've emailed you, but for everyone else, here's the reply :
DeleteMany thanks for alerting us to the difficulties you experienced when trying to access our Beefeater Feedback website. On investigation it appears that the company that supports our customer feedback websites was having some technical difficulties, which caused the website to be taken down temporarily. We would like to reassure you that these issues have all now been resolved and the site is back up and running and you should be able to complete your feedback survey. We apologise for any inconvenience caused, and thank you once again for bringing this to our attention.
go to beefeatergrillfeedbak.co.uk
Deletescroll to 2nd down. ENTERUK SURVEYS AND FREE BT WINE clickuksurveys.co.uk
scroll down to Ist free bottle wine click and survey should come up. good luck. christine
HAVE TRIED TO GET ON beefeatergrillfeedback.co.uk TODAY 31/07/12 WITH NO JOY SO PROBLEMS HAVE NOT BEEN SOLVED
ReplyDelete26/08/12 14.34 pm
ReplyDeleteI have been trying to access your beefeatergrillfeedback.co.uk for over 45 minutes, with no success, so its a big no to you who said that the site is back open, its just impossible to get any where with it so there is a lot more work to be done to sort it out
It's not mine !! I've emailed the PR person, she tested it and said everything was working fine for her, not much else I can do I'm afraid :-/
ReplyDelete