This sounds like a great way to help a worthy cause and is much more fun than throwing a pound in a charity collection box. I've been trying to decide which colour would best represent my life - the greeny-black of baby's first poo or the browny-green of indelible grass stains on the knees of brand new jeans ? Or maybe I could rename magnolia "regurgitated milk" and snigger every time people use it to repaint their walls ! Read on for more info :
PUBLIC GIVEN CHANCE TO OWN A COLOUR
Dulux has teamed up with children’s charity UNICEF to give people the chance to ‘own’ a colour for £1
The paint brand is offering people the opportunity to buy from a selection of 16.7 million colours – the number the average computer, smartphone and tablet can display – in an effort to raise £16.7million.
People who purchase a colour are able to rename it and have it displayed on a dedicated Dulux microsite. All money raised will go directly to the children’s charity UNICEF.
Matt Pullen, UK Marketing Director, from Dulux comments:
“Dulux has a mission of 'adding Colour to People's Lives' and is closely aligned to the vision of Own a Colour, which will harness the power of colour to have a positive impact on saving lives of children.”
Celebrities who already Own A Colour include Jemima Khan (CFC Blue), Duncan Bannatyne (Scottish Saltire Blue) and Sir Roger Moore (Swedish Blue).
To Own A Colour visit: http://www.ownacolour.com/
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