Wednesday 8 February 2012

Give your Valentine their very own colour & help UNICEF

I told you about the Own A Colour campaign to raise funds for UNICEF several months ago (here) but, in honour of Valentine's Day, they've teamed up with Purple Ronnie (whose silly rhymes I absolutely adore !) for a very special romantic gift to offer your loved one. It's a totally unique gift and best of all, it's all for charity. Minimum donation is only £1 so what are you waiting for ?!


- Retro poet provides uniquely created poems in aid of charity -

Romantic rhyming favourite, Purple Ronnie, is creating a series of one-off poems for loved-ones this Valentine’s Day, to accompany a very special gift – your very own colour.

A world first, men and women will be able to gift their loved-ones an actual colour for them to own, through, for a minimum donation of £1 – an initiative in aid of UNICEF, the world’s leading children’s organisation.

The gift of colour, accompanied by a unique Purple Ronnie poem, will be available from 8th February – for those who are organised – until Valentine’s Day itself – for those not so organised – and provides a special solution for all those Valentine’s Day gifting dilemmas, whilst also contributing to a great cause.

The limited-edition poem, in Purple Ronnie’s iconic cheeky style, will appear on your loved-ones Facebook wall on the 14th February, along with a link for them to pick and name their colour of choice.  

Stewart Longhurst from the Own A Colour team comments:
“What’s great about the Own A Colour initiative is that, not only does it allow people to put their name to a never-before-owned colour, but it harnesses the power of colour to have a positive impact on saving lives of children.  Colour is such an important and personal method of expression, so what better way to show someone you love them this Valentine’s Day than with a colour of their very own, accompanied by an original love poem?”

With Own A Colour, your Valentine will be the exclusive owner of one of the 16.7 million colours that the average computer, smartphone or tablet can display.  

Recent celebrity donators include The Saturday’s beauty Frankie Sandford as well as other UNICEF Ambassadors and fans such as Jemima Khan, Matt Dawson and Sir Roger Moore, who have all been inspired by their loved-ones in buying and naming their colours; Jemima Khan named hers CFC Blue for her Chelsea mad son, Sir Roger Moore’s Swedish Blue for his wife and Matt Dawson’s colour reminds him of his wedding day.


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