Monday 20 February 2012

British Red Cross video - Resuscitation and CPR on a baby/young child

Having the knowledge needed to carry out first aid on a child or baby can be vital and yet 81% of parents admit they don’t have the skills required to administer even basic first aid. Stats reveal that over half of all parents asked would be afraid of doing something wrong.*

The fifth and final BabySafe video focuses on unconsciousness (breathing/not breathing) in babies and young children.

The how-to video features an expert from the British Red Cross demonstrating what to do if your baby or child is unconscious. This will give parents the basic skills required to give Cardiopulmonary Resuscitation (CPR) to a baby or a young child who has stopped breathing.

BabySafe is a free nationwide child safety initiative by Tesco Baby & Toddler Club featuring experts from the British Red Cross. The first four in the series of how-to videos focused on Prevention in the home, how to treat Burns, how to recognise the signs of Meningitis and how to deal with Choking.

·         All five how-to BabySafe videos can be viewed on the Tesco Baby Care & Share website and viewing these could provide you with invaluable life-saving skills – in some cases saving the life of a baby or toddler. 

Lorna Dickinson, Category Buying Manager-Baby and Manager of Tesco Baby & Toddler Club, comments: “We know from our research that lack of time and costs are the key reasons for mums-to-be and new parents to not attend a first aid course. By launching BabySafe videos, we are making first aid free and accessible by bringing it directly into their home.”

The @TescoBabyClub  Twitter!/TescoBabyClub will host a Twitter chat on Wednesday 22nd February 11am-12pm and is inviting all parents to join in and ask any questions they have around unconsciousness in babies and children.

* Research carried out in July 2011 amongst 2,213 parents who are members of the Tesco Baby & Toddler Club

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  1. Thanks for highlighting these videos... really useful information!

  2. very useful to have these videos up.


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