I always think that grazed knees, nettle stings and splinters are all an integral part of growing up so, if the Madhouse kids trip over, I just stand them up, brush them down and send them off to play again ! More serious accidents do happen though so St John Ambulance are calling for parents to learn vital first aid skills, rather than wrapping their kids up in cotton wool. They've come up with this cute 'Safety Suit' video to get their message across.
New research from St John Ambulance shows that the vast majority (98%) of parents think it's important to learn first aid, but just 51% have done anything about learning life saving skills in the last three years. Over a third of parents (37%) reported their child had had an accident on holiday that needed immediate first aid.
Highlighting the cotton wool culture that has emerged in recent years, research shows today:
*Nearly half (43%) of mums would be unlikely to let their children go on a cycle ride with friends.
*Over a quarter (28%) of mums admitted they would be unlikely to let their children climb a tree.
With over 450,000 children attending accident and emergency departments in England every year, St John Ambulance is offering parents a solution that will allow children to have fun, while parents enjoy a worry-free summer.
Sue Killen, CEO at St John Ambulance, said: 'Safety Suit is a funny film with a serious message: you don't need to wrap your children in cotton wool to protect them. Parents who learn first aid gain the peace of mind to let their children enjoy everything childhood has to offer, as well as the knowledge to look after them, whatever happens. Young people should be able to enjoy an exciting, carefree summer - just taking a few minutes to learn some skills on our website will help make that a reality.'
In St John Ambulance's new short film 'Safety Suit' a young boy's well-meaning parents buy him a padded suit for his birthday that will allow him to play outdoors safely. But his parents' dream of creating a safe world for him to play in soon turns into a personal nightmare, as he discovers that the bulky outfit makes even the simplest acts impossible.
St John Ambulance believes no child should suffer for a lack of first aid, and is calling on parents to visit www.sja.org.uk/safetysuit today to learn how to help their child in an emergency. The website hosts free, simple step by step first aid advice specifically for parents, and information on first aid courses taking place in their area.
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