Using concentrated liquid instead of conventional liquid saves 16g of CO2 per wash.
X 125 billion washes per year = a saving of 4.3 million tonnes of CO2 = taking a million cars off the road !"
They have some other highly impressive figures that really drive home the importance that your choices as a consumer can have and, indeed, have had. "In the first 2 years, switching from standard liquids to Small & Mighty reduced plastic use by the equivalent of 460 million carrier bags in Europe alone." But as well as creating less landfill and using less resources in the first place, it also takes up less space on the lorries in transportation so that reduces the carbon footprint too. It's a win-win situation.
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