As a child of the 80's, the name Filofax automatically makes me think of yuppies (does anybody even use that word any more ?), proudly brandishing their Filofax personal organisers as the ultimate must-have accessory because nobody had mobile phones, PDAs, Blackberries, laptops or anything other electronic gadgets to show off yet ! When I was sent a Filofax Flex to review, I therefore wasn't expecting anything so discreet and girlie-girlie ! As soon as 10-year old Sophie saw it, she squealed and asked if she could have it.
for more information : http://www.filofax.co.uk/flex/about.asp
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