I can't believe quite how excited I got when I read about the new competition launched by Sylvanian Families over the holidays because it reminds me of a brilliant summer of fun that we had for a similar John Crane project. If you've never seen our Where in the world is Jenny Woodenmum? blog, head over and have a look - it might give you some inspiration. Our little wooden doll came on our travels with us and had adventures closer to home and we had copious amounts of giggles setting her up in photo shoots at such unlikely places as a crocodile farm, amusement arcade and Turkish beach ! I can't wait to dig out the Sylvanian families toys and get creative again !
#SylvanianSummer Photo Competition launches with top prize of £1,000 Forest Holiday
Ahead of its 30th anniversary next year, Sylvanian Families today launches a national photography competition aimed at British fans of this iconic toy brand, and is offering a top prize of Forest Holiday worth £1000 to the winner.
Running throughout July and August, the #SylvanianSummer competition encourages UK-based fans of all ages to use social media to upload eye-catching photos of their Sylvanian toys enjoying the summer (whether on holiday abroad or at home) using the hashtag #SylvanianSummer. There are over £1,400 of prizes to be won, including a £1,000 Forest Holiday in a log cabin or treehouse in the UK. Winners will be chosen by a panel of judges including the Guardian’s Life and Style Editor, and a toy photographer.
Created in Japan in 1985, Sylvanian Families is made up of woodland creatures, dolls houses and furniture sets. When it launched in the UK in 1987, it won Best Toy three years running in the British Toy and Hobby Association Awards, and has remained popular ever since.
Sally Carnall, Marketing Manager at EPOCH making toys, the company behind the brand, said: “We’ve designed this Sylvanian Summer photo competition so it really connects with our social media fans, from parents whose children enjoy Sylvanians now, to ‘second generation’ fans who loved playing with them when they were young. A love of nature and the great outdoors is at the heart of Sylvanian Families, and with their cosy log cabin escapes and beautiful treehouse retreats, Forest Holidays is the perfect fit for the top prize of this Sylvanian Summer competition. We hope it will inspire people to gather up their toys from the playroom or get them down from the attic, and take them on holiday or set them up in the garden or park, in order to take some really creative photos. I can’t wait to see the results!”
How the competition works:
Launched on 1 July, the #SylvanianSummer photo competition is running across the official social media platforms for the brand (Twitter: @SylvanianUK, Facebook: SylvanianFamiliesUK and Instagram: @SylvanianFamiliesUK).
Parents and children can bond over their favourite toys and work together to create engaging visual scenes with their Sylvanian Families characters.
On Twitter and Instagram each image needs to be tagged with the hashtag #SylvanianSummer, while on Facebook, the photo must be entered as a comment on a status which specifically mentions the competition.
Closing date for entries is midnight on 31st August 2014. (More information on how to enter and terms and conditions relating to the competition can be found on www.sylvanianfamilies.net/uk/news).
There is a hefty selection of prizes for the best entries including a Forest Holiday worth £1,000 for the winner, and a range of prizes for runners-up including: a Sylvanian Families Grand Hotel complete with a Chocolate Rabbit Family and several furniture sets, plus 1 Sylvanian Families Cedar Terrace House, and a further 10 Chocolate Rabbit Families.
Sylvanian Families is celebrating its 30th anniversary in 2015, and this competition is the first in a series of campaigns it has lined up to rekindle the brand’s iconic status before the 30th.
The competition winner and runners-up will be announced in September.
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