Belvia Ultra Comfortable Seamless Bra review

When JML recently got in touch to ask if I'd like to review a Belvia Ultra Comfortable Seamless Bra, I jumped at the chance because, in my experience, "bra" and "comfortable" are two words that often don't go together. I'm sure I'm not the only woman who, after a long day at work, can't wait for pyjama-o'-clock when I can ease my shoes off my aching feet, ping off my bra that has been digging into me all day and relish the comfort of pyjamas and fluffy slippers !

Well, when it arrived, I was initially a bit underwhelmed and I'd even go so far as to say dubious. It looks very baggy and shapeless so I couldn't see how it would offer any support whatsoever. It doesn't look particularly flattering or attractive either. Nevertheless, I slipped it on and was amazed to see a little bit of magic occuring. It totally moulds to your shape, clinging to your curves like a second skin, giving you gentle lift just where you need it without any of the usual cutting in on your sides or underwires digging in that normal bras often torment us with.

 It reminds me of the nursing bra tops I used to wear when I was breastfeeding and couldn't wear underwired bras (because they risk interfering with your milk ducts) but with a bit more support. In fact, they would be absolutely ideal for pregnant or breastfeeding mums because they are stretchy so they'd adapt to your changing shape and size, as well as offering easy access for baby when feeding - you just need to lift up the elasticated bottom part when breastfeeding. This stretchiness and the fact that you just order by rough size (S - M - L - XL) also makes them ideal for people in the middle of a weight loss mission, who won't have to keep buying a new bra every time their size changes.

Even if you're not breastfeeding or pregnant, they are fabulous though, and I can quite understand why JML (who sent me the bra to review) have sold over a million of them since their launch in the UK in February. They really are comfortable, so much so in fact that you could even sleep in them (if you need extra support or are breastfeeding and need to keep your breastpads in place so you don't leak everywhere !), and because they don't dig in, you don't get any of the unflattering bulges that many normal bras create.

I received a white one to review but, looking on the JML site, they are also available in black, beige and pastel colours. They are machine washable - oh yes, that was another thing that impressed me actually. The washing instructions are printed on the back of the garment so you don't even get a scratchy label to annoy you. They really have pulled out all the stops to make this the ultimate comfy bra ! If you're thinking that it won't offer you enough support, the website suggests you double them up and wear two. 

star rating : 4.5/5

RRP : £12.99 for one, £38.97 for a 4-pack

Disclosure : I received a Belvia bra in order to write an honest review.

Other reviews you may be interested in :

Hot Milk's cheeky maternity bra fitting guide !

Bravado Bliss Nursing bra

Carriwell Pregnancy/Nursing Comfort Bra - ideal for sleeping