Saturday 18 September 2010

Scouting for Girls with Augmented Reality courtesy of Kit Kat !

Having had great fun reviewing some Augmented Reality kids' books this summer, I got all excited when I spotted this promotion earlier - you can watch an exclusive Scouting for Girls live performance by showing the special logo on your Kit Kat wrapper to your webcam. If you've never tried Augmented Reality before, you have to go and have a play. The special little logo interacts with your webcam to open up a virtual 3d scene on your computer screen which is really cool !

Some more information about the Kit Kat promo :

KIT KAT® is teaming up with Scouting for Girls to offer fans the chance to have a personal, unique gig experience, using augmented reality - the latest technology craze.

Using a promotional KIT KAT® 4 Finger (on shelf from mid August 2010), users will be able to unlock and view a one-off Scouting for Girls performance simply through their webcam.
Augmented reality is a digital technology that enables users to experience a ‘virtual’ 3D live performance - in this case an exclusive music performance.

Lead vocalist for Scouting for Girls, Roy Stride, says ‘We had a lot of fun making the augmented reality gig film and hope our fans enjoy a fun, new way of interacting with our music.’

A KIT KAT® spokesperson says: ‘It’s fantastic to be the first confectionery brand to use augmented reality on-pack and we’re delighted to be able to be a market leader in this arena. Innovation is really important to KIT KAT® and we hope that our consumers enjoy being able to see this one-off performance from Scouting for Girls.’

To view the gig, via a promotional KIT KAT® 4 Finger, log on to, enter the VIP page and hold the special logo on the back of the bar up to your webcam and watch as a 3D hologram of a Scouting for Girls gig materialises in front of your very eyes.
Have a break, have a KitKat and have fun
Other reviews you may be interested in :

Carlton Kids Augmented Reality Books
Giveaway #15 - Free Download of 2 Previously Unreleased People in Planes Tracks
Nestlé 99 Calorie Biscuit Range
Milkybar Cow

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