Sunday 8 February 2015

A Beary (or Scary?) Exciting Delivery of Alphabites !

With the New Year being the time to get back into healthy habits after the excesses of Christmas and also to get back into school routine, BEAR sent us a box of goodies to show off the new monster packs for their salt-free and refined sugar-free cereal Alphabites. 

The new packs feature a Monsterbet - an alphabet of monsters - with each monster having a story representing a different letter of the alphabet.

If you have a look at the advert, you'll get the idea. We had great fun making up our own monsterbet stories about Pooey Pierre who picks his pimples in public and poos in the park on the prize petunias (he's 5, he's going through the toilet humour phase, what can I say ?!) and Jiggly Juliette who jives with jumping jack-in-the-boxes while juggling jelly ! Now that she's into her teens, Sophie just gave me a death stare when I offered to make one up for her too !

As you can see in the top picture, as well as being on the backs of the packs, The Monsterbet creatures have been reproduced in a series of 26 magnets that you can collect in the boxes. We'll be having great fun leaving silly messages for each other on the side of the washing machine with ours !

We also received a mysterious green envelope with a scary (well, OK, quite cute actually !) monster trying to claw his way out.

Inside were a selection of crafts materials for us to create our very own monsters to accompany our stories. We haven't had a chance to make them yet but I will be sure to share our finished masterpieces with you !

If this sounds like fun to you, make sure you head over to the BEAR website where you can download the template to Make Your Own Monster and story and be in with the chance of winning one of 26 VIM (Very Important Monster) supply kits, a poster and some tasty BEAR treats.

The Madhouse mini-testers have also been practising their spelling while eating their breakfast !

for more information :

Disclosure : We received a pack of BEAR goodies.


  1. When these first came out I looked everywhere for them and couldn't find any in our shops. I must have another look. A. Would love them.

  2. these look fun, will be looking out for some in the shops


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