Friday 6 January 2012

Feel Good Cleaning set to sweep the nation

I don't think I'm alone in thinking of the housework as a necessary evil so I love this campaign from Ecover to transform it from a chore into "Feel Good Cleaning" ! If you tune in to Dancing on Ice on Sunday at 6.30pm, you'll see the brand spanking new Ecover advert which will air in the first ad break. Get ready to grab your mop and join in ! Look out for a couple of Ecover reviews coming up right here on my blog too.

How often have you turned up your favourite music and danced around at home like no one is watching? You told us in a recent survey that having a boogie at home gives you the highest Feel Good factor and brightens up your day. So what better way to channel this energy than turning your kitchen floor into a dance floor and learning the moves to a new cleaning beat? …It’s time for Feel Good Cleaning.

Ecover is calling for the nation to pick up their mops, dirty dishes and laundry baskets and to ’Feel Good’ this year as the cleaning brand unveils the new craze that will sweep the country and get everyone dancing to ‘wok and roll’. This is the essence of Feel Good Cleaning, to have fun with the housework however you clean, and when you are using Ecover it means that you have more than one reason to smile…
Not only do Ecover’s products leave everything fantastically clean and sparklingly shiny, but they are made from plant-based ingredients which leave no nasty residues – better for all the family, even the cat!

With packaging made from sugarcane, Ecover is not just the first cleaning brandbut also the first ever brand in the UK to use Plant-astic for their bottles- a 100 per cent renewable, reusable and recyclable plastic - which we think is a pretty good claim to fame.
On the box
Ecover is launching a new £4m advertising campaign, showing some serious Feel Good Cleaning moves to the sound of the James Brown track “I Feel Good”.
Debuting during the first performance of Dancing on Ice on 8th January 2012, this is the first time the brand has taken to the big screen so make sure you tune in for the advert’s premiere and see Ecover’s fun-loving and playful side.

Throughout 2012, Ecover will be announcing some exciting new product launches, partnerships with some of our celebrity fans, professional ice dancer Frankie Poultney will be supporting the Feel Good Cleaning campaign, and we’ll be out and about at events across the UK so watch this space for more reasons to Feel Good!

Ways to Feel Good
If you can’t wait until Sunday, then Ecover has prepared lots of ways to get you in the Feel Good mood from Friday 6th January…
  • Find out your Feel Good factor* by joining the Ecover Facebook page  where you can rate what makes you Feel Good and make sure you do it more often!  Ecover will be creating a map of Feel Good Britain to see how you fare against your neighbouring cities. You can also learn how to do the Feel Good Cleaning moves through the videos on our Facebook page or by visiting our YouTube page
  • Follow us on Twitter - @Ecover to keep in touch with the Feel Good chat, get some tips on how to Wear and Care for your clothes, and find out when we’ll be bringing Feel Good Cleaning to your area
  • Look out for Ecover at events across the UK this year – it’s a chance to practice all those Feel Good dance moves and find out more about the products
  • Enter competitions and sign up for the regular Feel Good newsletter on The Splash –
  • Try and test your new Feel Good Cleaning moves by getting your hands on some Ecover products and get them delivered straight to your door with our online shop – there you can pick up any of our products, including our Absolute Clean and Essential Clean packs
  • And don’t forget our website for product info and a bit about us.
Other blogposts you may be interested in :

Ecover's concentrated laundry liquids

    1 comment:

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