Monday 26 November 2012

Tesco's "Help Feed People in Need" campaign

Christmas is well known as being a time of over-indulgence, so it's the perfect time to spare a thought for those who won't be sitting down to a roast turkey with all the trimmings. Throwing an extra couple of items in your shopping trolley to donate won't break the banks and it will make a whole world of difference to those in need.  Here's to Peace on Earth and Full Tummies to all Men (and women and children) this Christmas !


Tesco launches nationwide food collection for Christmas as new research highlights extent of people going hungry

Retailer to hold biggest ever UK food collection – Help Feed People in Need

Almost one in ten people in the UK have skipped meals, gone without food to feed their family or relied on family or friends for food in the last year according to new research published today.

The research comes as the retailer prepares to launch the biggest ever food collection appeal in the UK, with the help of food charity FareShare and Foodbanks charity the Trussell Trust.
Help Feed People In Need will take place in more than 800 Tesco stores across the country on December 1st and 2nd and will help provide much needed food for hundreds of thousands of people this Christmas.

The research found that in total, around 10 per cent of people have suffered from some form of food poverty in the last 12 months, with seven per cent of people skipping meals and eight per cent relying on friends or family to provide food. Significant numbers of parents had also gone without food to feed their children.

The research shows that:

·      In the last 12 months more than one in 20 people have had to skip meals because they could not afford food;

·      Nearly half (48 per cent) of the people who said they had skipped meals did so for the first time this year;

·      More than half (51 per cent) of the people who said they had skipped meals were forced to go without food for two days or more;

·      In the last year almost a quarter (23 per cent) of people had changed their eating habits, buying less expensive food or reducing the amount they eat;

·      The research also showed 21 per cent of people had eaten less healthy food, as they believed healthier food was more expensive;

·      The main reasons given by people for being unable to buy the food they needed was a rise in the cost of living or low income (56 per cent) or an unexpected bill or expense (20 per cent), while other significant reasons given included paying off debts (15 per cent) and being made redundant or seeing a reduction in working hours (12 per cent).

The research also showed that only a small percentage of people had visited a charity for food, pointing towards a lack of awareness in charities such as FareShare and the Trussell Trust, something Tesco aims to change through the appeal.

Chris Mould, Executive Chairman of Trussell Trust said: “Across the UK Trussell Trust foodbanks are seeing thousands more people in crisis turn to us for help. Every day we meet parents who are skipping meals to feed their children, or people who are forced to choose between eating and heating. This winter is looking particularly bleak as food and energy prices rise whilst incomes remain static. We are delighted that Tesco is working with The Trussell Trust’s network of over 280 UK foodbanks and FareShare to help stop people going hungry this Christmas. We’d like to encourage everyone to give a can or two to help make this Christmas a happier one for people in crisis. Thank you.”

Lindsay Boswell, CEO of FareShare said: “We are so pleased to be working with Tesco and the Trussell Trust on this campaign. Year-round, FareShare redistributes food to over 700 local grassroot projects in the UK who work tirelessly to provide food and other support to some of the poorest people in our society. In the past year, we provided food for 8.6 million meals and helped feed 36,500 people a day. With the help of Tesco customers, we can provide even more food to people who need it, at a time of real, increasing need. Thank you!”

Details about the collection

Thousands of Tesco staff members, together with Trussell Trust and FareShare volunteers and Tesco Retired Staff Association members will be on hand to help customers who will be given special shopping lists to encourage them to buy everyday food items like cereals, rice, instant coffee, tinned food and sauces. Collections will take place between 9am – 6pm in Tesco stores.

Tesco will be utilising their delivery network by transporting food donations to FareShare’s 17 regional depots while Tesco colleagues will be holding their own collections at Tesco offices across the UK.

Tesco is the first supermarket to partner nationally with Trussell Trust foodbanks and this pioneering appeal will be the first nationwide food collection for the charity.

The retailer will be topping up total donations by 30 per cent and will also be providing funding to both organisations to help them build on the vital work they do helping people in communities across the country.

As part of Tesco’s commitment to helping families and individuals in need, the retailer plans to run further food collections in partnership with the Trussell Trust and FareShare in the coming months to help provide people with food.

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  1. Nice idea, the only thing that gets my goat ( and this is a personal opinion) is that a lot of these people that cant afford to feed their kids properly can manage to buy cigarettes every day. Some people genuinely are hard up but others have what I would class as disposable income that could be used for food if they so desired.

  2. This is a fab idea, it's sad to think that some people will skip a meal to feed their kids but I have to agree with Elaine, there are alot of people out there that plead poverty but are able to buy cigarettes or cans of beer!


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