Monday 14 January 2013

Tesco launch new Tesco Loves Baby brand today

I told you just before Christmas that I'd been given a heads-up that something new and exciting would be coming to Tesco in the New Year. Well, today was the big day - Tesco's shiny new baby brand, Tesco Loves Baby, was launched. The new range has products for every age and stage right up to three years old and is promising to be even bigger and better than before!

From nappies, wipes and toiletries to feeding and weaning accessories, Tesco is providing parents with all of the key baby essentials. Becoming a parent is a life changing experience and Tesco understands it can also be quite overwhelming. Mums and dads often need information, expert advice and quality products they can trust at prices they can afford, which is why Tesco is launching their fantastic range of new and improved products and packaging.

In order to support parents 24-7, the Tesco Baby Club has a new name and new website, which offers support for parents around the clock with features on parenthood, advice from experts, delicious recipes, competitions and great money saving offers. Whether you are a mum-to-be or growing your family, the Tesco Loves Baby Club offers a wealth of information to help make parenting easier. Find out more at

Tesco wants to help all new parents, which is why it’s supporting the Bliss Family Support Helpline to make sure parents have the support and guidance they need, every step of the way. Bliss is a UK charity that works to provide the best care and support for all premature and sick babies and their families.

Lorna Dickinson, Category Buying Manager for Baby, comments: “We are dedicated to supporting all the parents who visit our stores each week, which is why Bliss is a charity very close to our hearts. We are proud that we’re able to help care for parents with premature and sick babies at the time they need it most.
In addition to supporting Bliss we also wanted to ensure mums and dads had products that met their little ones' daily needs. We spoke to parents across the country and developed an innovative range for every age and stage at great value prices. Our improved Tesco Loves Baby range of baby and toddler essentials has been created by experts to help parents care for their baby and toddler as they grow.”

To find out more about the new brand and website, the new range of products and to view the new club, visit
(Tesco Baby Club is free to join. Parents must have a child under the age of three to join.)

Disclosure : I'll be receiving a selection of products from the new Tesco Loves Baby range in order to write an honest review.

Other reviews you may be interested in :

Little Bird by Jools Oliver kids clothes review


  1. Oooh will have to take a look at this - I am expecting a new baby in March!

  2. My son is the baby on the website home page and on the ultra dry size 3 nappies! The new range is brill x

  3. I haven't heard about this, I will have to take a trip to Tesco to check it out.


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