Tuesday 29 March 2011

Bernard Matthews Farms and Marco Pierre White create a bootiful partnership

Bernard Matthews Farms may have lost their founding father a few months ago when Bernard Matthews passed away just before Christmas, but they have found a fabulous new ambassador in the shape of top chef Marco Pierre White. I often think celebrity ambassadors have a really cushy job and get paid a bucketload of money for doing very little but Marco Pierre White seems to have got really involved in this campaign.

First of all, he has created a series of videos in which he talks to celebrities about different ways of using turkey. The first advert, set in a lovely country inn, treats viewers to a glimpse of lunch as Marco serves Martin Kemp a delicious fresh roasted turkey breast. The images will prove totally wrong anyone who always says that turkey meat is dry ! The conversation was unscripted and real and this helps convey the genuine passion Marco has for turkey and its multitude of uses.
You can watch the Martin Kemp video below :

Marco has a dedicated webpage on the Bernard Matthews website and also proposes a whole host of recipes on the Change Your Meat Not Your Menu website too. I love the fact that a top chef has managed to create such family-friendly meal ideas. As well as Mum's Top Recipes, there are Slimming Recipes and Leftovers Recipes so it's a great place to go for inspiration when planning the week's meals.

In our house, we love the traditional Christmas roast turkey with all the trimmings and also frequently roast a whole turkey leg on the barbecue in summer so it takes on a lovely smoky chargrilled flavour, but I'd never thought of substituting turkey into recipes that usually use beef or chicken. As it is low in saturated fat as well as in price, it certainly makes sense though, so I'll be trying out some of Marco's recipes to see what they taste like. The cottage pie and turkey lasagne have particularly caught my eye.

I was impressed by the Bernard Matthews Farms website too, because it highlights all the hard work they put in to be an ethical company in four areas - their packaging, turkey welfare, community and climate change. 

There is also currently a competition running to win a signed copy of Marco Pierre White's new cookery book so don't miss out on that !

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