Thursday 23 May 2013

Ethical Superstore

When I was asked to check out the products on sale at Ethical Superstore, I wasn't really sure what to expect. I assumed that they'd have a multitude of organic, fairtrade and eco-friendly products on offer, but I was surprised to see that that's not the only criteria. On their website, they explain that each product in their online store must have established ethical credentials in at least one of the following areas:

• Fair Trade
• Organic
• Eco Friendly
• Health and Wellness promotion
• Education and awareness building
• Locally Produced
• Charity

They evaluate each manufacturer’s overall ethical credentials when deciding whether or not to sell their products and pass on information about any ethical awards given by an independent 3rd party organisation such as the Fairtrade Labelling Organisation, the Soil Association or the Energy Saving Trust. They explain : "Ultimately the choice is yours, the ethical consumer, of what to support in your ethical purchasing. Our aim is to empower you to make the choices that are right for you and your family."

Buying Fairtrade is easy enough, even if shopping in your usual supermarket, but when I took part in (and won !) a Bake Fair Fairtrade Cookery Challenge and went to my food cupboard to pull out the products I already had that were fairtrade, I was shocked to see that there weren't any. Some of the brands and products that I was convinced were Fairtrade weren't, so it's great to have a website that takes all the guesswork out for you and saves you time when looking for ethical options.

 The website is a nice mix of well-known eco-friendly and fairtrade brands, such as Divine Chocolate and Ecover, but also some really unusual and quirky products that I'd never heard of before. I love the sound of the solar-powered laptop chargers and the Nether Wallop Paper Potter - it may sound like it belongs on a kinky X-rated site (!) but it's actually a nifty gadget for making your own seedling pots from old newspapers.

The things that really leapt out at me were the fabulous planting kits that would enable us to grow our own veggies even with just a patio. They have potatoes, tomatoes, carrots and even mushrooms, which made me get all excited, especially as they only take two weeks to grow ! I'll have to go and have a browse through what else they have on offer, especially as I've just signed up for a Britmums challenge to get the kids gardening so I'm on the lookout for things to grow in pots at the moment !

for more information :

Disclosure : This is a sponsored post but that doesn't stop it being honest and, I hope, interesting !

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