Thursday 10 May 2012

British Cheese Board launches nationwide search to find a National Anthem for Cheddar



For those of you who like bonkers competitions, here's one that is perfect for you - write a new anthem for cheddar cheese ! You can see an example in the video below to get your creative juices flowing !



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British Cheese Board launches nationwide search to find
a National Anthem for Cheddar

There is little doubt that we make the best Cheddar in the world, (after all, we invented it!) and to celebrate this fact, the British Cheese Board (BCB) has announced the launch of a nationwide competition to find a national anthem for this tasty national treasure.
 
The BCB is calling on choirs, singing groups, budding song writers and Cheddar enthusiasts to pen their very own ode to the nation’s favourite cheese, with original lyrics set to the patriotic tunes of either God Save the Queen, Land of Hope and Glory or Jerusalem.
 
Alex James, Blur bassist turned award-winning cheese maker says: “It’s important to be buying British right now, and Cheddar truly represents the best of British cheese as it was invented right here in the UK. This is a fun way to support British Cheddar and combine two of the best things in life – music and cheese!”
 
Nigel White, secretary of the British Cheese Board is also keen to see people from all corners of the country get involved: “Britain may produce over 700 named cheeses, but there’s no doubt that Cheddar is by far and away the nation’s favourite.  In this year of celebrating all things British, the BCB is proud to be highlighting the amazing variety and popularity of British Cheddars and joining with UK cheese lovers to find a fitting anthem to this national treasure.”
 
Shortlisted entries will be put to a public vote via the BCB website http://britishcheese.com. The winning entry will be crowned as the BCB’s National Anthem for Cheddar, and will win 2 weekend passes to Alex James’ Food and Music festival taking place the first weekend of September. The winner will also receive a year’s supply of British Cheddars, supplied by British Cheese Board members.
 
Entries can be submitted in video or audio format via email to enquiries@britishcheeseboard.com. The closing date for entries to be considered is 15th June and the overall winner will be chosen by a public vote from a shortlist of five entries selected by a judging panel of BCB members. The public vote will run until 20th July and the winner will be announced shortly after. 

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1 comment:

  1. It`s this sort of nonsense that puts the great in Great Britain! Makes me wish that I could play any instrument other than a triangle.

    ReplyDelete

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