Pre-school breakfast clubs have become a lifeline for many British families with almost a quarter of all working households using them so they can drop their primary school children off before school in order to get to work on time. One in four working parents with children in breakfast clubs would be forced to quit their jobs without them.
Working parents who drop their children off at school early can save up to £1,373 a year using pre-school breakfast clubs instead of alternative childcare. Across the UK, this is a potential saving of £26.4 million in childcare costs each week .
Kellogg’s is awarding grants to 1,000 schools in some of the most deprived areas of the country to help them set up or run their existing breakfast club. This is part of the company’s pledge to donate 15 million portions of cereal and snacks to families in food poverty, by the end of 2016.
Paul Wheeler, a Kellogg’s director, said: “For millions of parents in Britain, having access to a breakfast club helps them do the basics – keep down a job. But, with school budgets squeezed, it’s more important than ever that breakfast clubs stay open.”
Kellogg’s Breakfast Club grant applications close on 28th March 2014, schools should visit www.giveachildabreakfast.co.uk to apply.
Kellogg's have also kindly offered to send a £50 cereal voucher to one lucky Madhouse Family Reviews reader for you to pass on ot your school breakfast club. Fill in your details on the Rafflecopter widget below to be in with a chance of winning.
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