Wednesday 6 March 2013

The perfect Mother's Day gift for all Supermums?!

I received a press release that made me smile today - do you think you would wear one of these?! It's not a bad price actually if you want a tongue-in-cheek mother's day gift and it would double-up as a great fancy dress outfit too !


It’s ‘Super Mumsie’ to the rescue as George launches the ultimate all-in-one this Mother’s Day

Following the storming success of the ‘Twosie’, which sold out on in less than one hour of launch, George at Asda today launches the ‘Mumsie’ - the ultimate all-in-one for busy mums to wear and relax in this Mother’s Day.

Due to phenomenal customer demand for new innovation in loungewear and onesies and the positive reaction to the Twosie on Valentine’s Day; 100 exclusive to George limited edition ‘Mumsies’ for Mother’s Day will today go on sale on for 100 lucky super mums.

The perfect present for busy, on-the-go mums, their dedicated onesie allows them to have a well-earned break in true comfort.  With a built in eye mask and superhero style cape mum can be guaranteed a stress free afternoon nap on her day off from the usual super mum duties too.

In the run up to Christmas last year, George sold over one million onesies, opened a dedicated onesie store online and is continuing to meet demand for the trend by designing new and creative onesie variations for 2013.  The outstanding onesie sales in the lead up to Christmas pushed Asda’s share of the nightwear market from 11.2 per cent to 13.3 per cent, cementing George as Britain’s fastest growing nightwear retailer.   

Fiona Lambert, George Brand Director commented: ‘We know our customers love onesies, and in response to customer demand we have designed one especially for mums this Mother’s Day.  We know mums often have very little time to spend on themselves and Mother’s Day is the perfect day off to relax in comfort. Our Valentine’s Day Twosie sold out immediately and we predict the same for the Mumsie – sons and daughters across the nation will need to be quick off the mark to snap this up for their special mums as we are also expecting this to sell-out.”

The bright pink all-in-one lounge suit includes a detachable cape and eye mask with ‘Super Mum’ logo. It is the perfect present for mums this Mother’s Day and is on sale, while stocks last, from 6th March for £18 exclusively at

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