Thursday 25 September 2014

Help BEAR help the bears !

We love BEAR snacks here at The Madhouse - we've reviewed their fruit nibbles and their fruit yoyos in the past, even chopping some up to make healthy strawberry butterfly scones. We were therefore very excited to learn that it's BEAR’s fifth birthday and that they are celebrating with a very special partnership with WWF. They sent us through a lovely box of goodies to mark the occasion and tell us all about their new campaign to help their bear friends in the world. 

I was actually shocked and saddened to learn that six of the eight bears of the world are threatened with extinction. BEAR wanted to do something to help address this and work to protect these amazing bears and other wild species (and the habitats they rely on), so, for every pack of special WWF Pure Fruit Paws purchased until early November, BEAR will be donating 5p (single packs) and 25p (multipacks) respectively to WWF. On the front of the packs, four of the world’s threatened bears will be making a special appearance, so look out for Spectacled, Polar, Sloth and Panda bears appearing on the packs from September to November. As well as raising donations for the WWF, the campaign sets out to help engage and educate kids about the world’s amazing creatures with a special map and stickers that highlights where they live and what makes them unique.

The Madhouse kids were very happy to discover their BEAR party bags in the box.

Pierre couldn't decide whether to put his party blower or his BEAR snacks in his mouth first !

The Fruit Paws are utterly delicious (and I didn't just take the kids' word for it - I had some myself too !). They are pure fruit shapes, made from gently baked fruit (not concentrates!) that is picked in season so it is lovely and sweet, with no added sugar, preservatives or stabilisers. They are available in four tasty recipes- ‘Dino’ Paws (strawberry & apple), ‘Jungle’ Paws (apple & blackcurrant), ‘Arctic’ paws (raspberry & blueberry) and ‘Safari’ paws (orange and strawberry). Each pack contains five paw prints from animals that live in that habitat.

BEAR’s founder, Hayley Gait Golding, says: “BEAR started because we wanted to help people get back to nature - both in terms of the food that they were eating, but also in getting them really excited about the world around them. Working with a partner as special as WWF is a real privilege. Together we want to help get young children really engaged with these magical animals - about where they live and what makes them unique- and for them to feel excited that they have made a difference.’

So you get to eat scrummy snacks that taste as good as sweets but are healthy for you, all while helping a fabulous charity - sounds like a win-win-win situation to me !

RRP: 55p (20g pack), Multipack £2.49 (100g) .5p from every pack and 25p from every multipack will be donated to WWF

Current BEAR stockists: Sainsburys, Waitrose, Tesco, Adsa, Ocado, Lloyds Pharmacy, Wholefoods, Holland & Barrett and lots of small chains & leading independents

For more information : / / @follow_the_bear

Disclosure : We received a box of BEAR birthday goodies.

Other blogposts you may be interested in :

#arctichome 2014 with Coca-Cola and WWF

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