Tuesday 19 April 2011

UK’s First Ever Twitter Cook Book of Twecipes Launched ! (competition)

As most of you know, I can often be found on twitter during the holidays and the evenings, and I've seen a few tweets going by with recipes limited to 140 characters (apparently called twecipes). I thought it was just a new fad but this press release has just popped into my inbox and explained it all. It's all for charity so read on and get involved !


The UK’s first ever cook book containing recipes of just 140 characters is being crowd sourced from Twitter to raise money for a national food charity.

Launched by UK manufacturer Belling in aid of FoodCycle, a charity that redirects edible surplus food thrown away by food retailers to create nutritious meals for people affected by food poverty, the ‘World’s Shortest Recipe Book’ will feature only recipes containing 140 characters or less.

Twitter recipes (or twecipes) is a growing Twitter phenomenon favoured because of their succinct and to the point nature. It is the first time that twecipes have been crowd sourced and compiled into a book in the UK.

In contrast new research has revealed Delia Smith to be Britain’s wordiest chef – analysis of the UK’s top ten bestselling celebrity cook books show her roast beef recipe to be almost three times wordier than her celebrity chef counterparts.

Delia makes a real meal out of a simple roast beef dish, using 872 words, second wordiest was Nigella Lawson (787) and third Jamie Oliver (773) – cooking legend Mrs Beeton came out best, using just 156 words to explain the perfect roast.

Steve Dickson, Commercial Manager for Belling, said: “The Twecipe format is ideal for people who are short on time but still want to create a home-cooked meal.”

Craig Dugas from @tinyrecipes, who will be one of the judges deciding which recipes make the book, said: “140 character recipes are tiny cookery adventures. An entire dish can be created by someone that may have never tried it before, all from a recipe that's about the length of one sentence.”

To enter, Tweet a recipe including the hashtag #Tweetpie and the best will be published in the book out later this year. A full glossary of Twecipe terms, hints, tips and Twecipes from the experts is also available at http://www.belling.co.uk/twecipe. Ten Baby Belling Black cookers are also being given away.
If you're in need of inspiration, here are some example twecipes for Roast Beef, Spaghetti Bolognese and Risotto:
Rst bf - Rb beefw/ salt,ppr&olvoil. Sear in r/tray on hob, tfr 2 oven 240° 4 20min, rdce heat 2 190°, 30min pr k 4 rare, rest, crv #Tweetpie

Spag Bol - Fry garl, onion, brwn mince+thyme, gls rd wine, tin toms, msrooms, sson, simr 40 min. Boil pasta 10 mins. Srv w/parmsn #Tweetpie

Risotto–Sftn onino, garl & celry in olvoil+rice, tn up heat+splsh wine, stir,+stock, stir, rpt till cooked+butter & parmsn, srv #Tweetpie

Terms and conditions:

Competition closes on 25th April at 11.59pm. Any Twecipes entered after that time will not be eligible for inclusion in the book or the prize draw. A representative from Belling and Twecipe expert @tinyrecipes will choose the Twecipes to be included within the final book. Judges decision is final. By entering the competition you give Belling permission to publish your Twecipe, twitter name and picture in the recipe book and include it within press information about the campaign. All successful participants will be contacted by Monday 2nd April. 10 participants will also be drawn at random to win a Baby Belling Black when the competition closes on 25th April 2011. The prize offered is one Baby Belling Black per winner. Delivery is included. There is no cash alternative. In the unlikely event that the prize is unavailable, we reserve the right to substitute an alternative prize of equal or greater value at our discretion. No negations to be entered into. Entry to the prize draw is deemed as acceptance of these rules. This promotion is open to UK residents only aged 18 or over, excluding employees of Glen Dimplex Home Appliances, their families, or anyone professionally connected with the running of the promotion. The promoter of the prize draw is Glen Dimplex Home Appliances. Please visit http://www.gdha.com/ for further company information.

to enter the competition : http://www.belling.co.uk/twecipe

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