Thursday 6 January 2011

Cupcake Mum – a spa, fitness club and crèche facility with clubs in London

In my recent review of Nadia Sawalha's fitness DVD (that you can read here), I mentioned that it is often hard for new mums (or even not-so-new mums !) to find time away from the kids to get back in shape. Well, I have just been reading about this fabulous family-friendly spa and fitness club which has really taken this into account. Unfortunately, they're only in London at the moment but you might want to check out this little haven of bliss and tranquility and unadulterated me-time if you live close enough ! The third club opens on 27th January in Parsons Green.


What is Cupcake?

A haven for local families

Cupcake is a welcoming, comfortable and modern space designed to suit family life, where members can go to unwind, enjoy a healthy meal or delicious treat, and find like-minded company.

Cupcake offers classes that suit the whole family, from power plate to pilates; unlimited use of the gym; a wide range of classes and activities for the little ones; the Mini-Cupcake Club crèche which welcomes children from 4 weeks to 5 years; a ball pool play room; the fabulous café where you can meet up with friends or bring the family for nutritious, hassle-free food; and Cupcake’s award-winning Treatment Rooms.
The Cupcake story
Three Cupcakes in Three years

Karen Hastings had the idea to create a wellbeing space where mums and mums-to-be could re-connect with themselves and feel part of a community.

The Cupcake idea came about from watching her girlfriends in London get pregnant and seeing that they didn’t have anything to do, and nowhere to go. Taking a very London concept - club membership and making it relevant for family life; a place where parents can come with their children, feel safe and have a good time.

In 2008, the first Cupcake opened its doors in Putney, South London. Only a year after, Cupcake opened the second Club in Wandsworth. Cupcake is now creating a real hub for families in the area with its third centre in Parsons Green, South West London, pencilled to open January 2011.

The initial concept came to realisation shortly thereafter, with the first opening in Putney, South London in 2008. Cupcake raised £1.2m and project-managed the building from a concrete shell into unique haven. Only a year later, Karen opened the second Cupcake members’ club and spa in Wandsworth. Cupcake is now creating a real hub for families in the area with its third centre in Parsons Green, South West London, pencilled to open in January 2011.

The goal is to open 7 new clubs in the next five years and expand beyond South London to reach even more families.
Membership pricing varies by the length of the membership commitment, but it can be as little as £26/week.

Baby Massage, held at Eddie Catz
£10 per class

Amanda’s Action Kids, held at Church on the Green
£8 per class

Cookie Crumbles Cooking, held at Eddie Catz
£9 per class

Rugby Tots, held at Gambardo
£9 per class

Pilates, held at Absolute Pilates
£15 per class

Boot Camp, held at British Military Fitness
£9 per class

Power Plate, held at Power Tone
£20 per class

Total Per Week: £80

Total Per Month: £336

In comparison, participating in just three activities classes per week elsewhere (e.g. Amanda’s Action Kids, Rugby Tots and Pilates) would cost £32 per week = £134.4 per month. Membership to Cupcake includes unlimited classes and seminars.

Further information can be found online at

Other reviews you may be interested in :

1 comment:

  1. Sounds great - even better though would be if they took older children in the school hols.


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